During the summer, most street corners and all grocers have chili roasters waiting for on demand chili action. You buy them by the crate, and they freeze for over a year without any noticeable degradation of quality. At least, none that you can notice, given that these are on par with my grandmother's chilies.
As a result, everyone has them. Green chili bagels get their own rack in the grocery store. Restaurants advertise today's chili combinations, in both popular colors. Papa John's will put green chili on your pizza without batting an eye. You can get chili tea infusions, chocolate covered chilies, even scented candles. And, apparently, you can get some interesting chowder.